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推荐文章：万圣节介绍
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10月31日晚上 -- 萬聖節前夕 Halloween11月1日 -- 萬聖節 All Saints Day 11月2日 -- 墨西哥的鬼節 Day of Death萬聖節(All Saints Day, All Hallows Day或Hallowmas) 是每年11月1日 的歐美大節日。Halloween 是 All
１、A REFRESH1NG H1STORY
Coca-Cola was born in Atlanta, Georgia, USA on May 8, 1886. A local pharmacist, Dr John Styth Pemberton invented the drink at his home. His partner first used the now famous trademark "Coca-Cola. " The first year, sales averaged 9 drinks per day. Each drink sold for 5 cents. Today billions of gallons are consumed each year. "Coke" for short, is sold in 155 countries around the world. To protect the trade name, "Coca-Cola, Coke," and even the "familiar shaped bottle" are registered trademarks.
２、COKE FOR THE WORLD
Promotion from the early years to present day has made Coke the world’s most popular soft drink. In the early 1900’s bottling plants were set up in a few countries outside the USA. Coke introduced the six-bottle carton so consumers could easily carry home the beverage. The Chicago World Fair in 1933 introduced the automatic "fountain dispenser." In 1928 Coke began a connection with the Olympics. During World War II, Coke set up bottling plants close to military camps. When the war ended, the plants remained in operation. Coca-Cola became the world’s symbol of peace. Coke is now familiar world-wide.
３、SLOGAN CALENDAR
Creative slogans throughout the years have kept Coca-Cola "king of hill." Here are some of the slogans which have made Coca-Cola forever famous.
1886 Delicious and Refreshing 美味怡神
1922 Thirst knows no Season 渴不分季节
1925 It had to be good to get where it is 可乐美不胜收
1927 Around the corner from anywhere 可乐无处不在
1929 The pause that Refreshes心旷神怡的那一刻
1936 It’s the Refreshing Thing to Do 令你心向神往的可乐
1944 Global High Sign 全球欢腾
1957 Sign of Good Taste 高品味的象征
1963 Things Go Better with Coke 可乐更添妙趣
1969 It’s the Real Thing 真材实料
1976 Coke Adds Life可乐增添生活情趣
1979 Have a Coke and a Smile 喝可乐令你开心微笑
1982 Coke Is It! 这就[1] [2] 下一页 |
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