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推荐文章：2004年6月六级A真题及参考答案
推荐文章简介：
Part I Listening Comprehension (20 minutes) Section A Directions In this section, you will hear 10 short conversations. At the end of each conversation, a question will be asked about what was sai
21. Compared with other TV talk shows, both the Jerry Springer and the Oprah Winfrey are _____.
A) more family-oriented C) more profound
B) unusually popul
ar D) relatively formal
22. Though the social problems Jerry Springer talks about appear distasteful, the audience _____.
A) remain fascinated by them C) remain indifferent to them
B) are ready to face up to them D) are willing to get involved in them
23. Which of the following is likely to be a topic of the Oprah Winfrey show
A) A new type of robot. C) Family budget planning.
B) Racist hatred. D) Street violence.
24. Despite their different approaches, the two talk shows are both _____.
A) ironical C) instructive
B) sensitive D) cynical
25. We can learn from the passage that the two talk shows _____.
A) have monopolized the talk show circuit C) appear at different times of the day
B) exploit the weaknesses in human nature D) are targeted at different audiences
Questions 26 to 30 are based on the following passage
To understand the marketing concept, it is only necessary to understand the difference between marketin
g and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on persuasive salesmanship to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent（慈善的）or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction - the firm and the customer - and each must be satisfied before trade occurs. Successful&nbs
p;merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
26. The marketing concept discussed in the passage is, in essence, _____.
A) the practice of turning goods into money C) the customer-centred approach
B) making goods available for purchase D) a form of persuasive salesmanship
27. What was the main concern of industrialists before the marketing concept was widely accepted
A) The needs of the market. C) The satisfaction of the user.
B) The efficiency of production. D) The preferences of the dealer.
28. According to the passage, to move as much of these goods as possible (Lines 3-4, Para. 1) means ______.
A) to sell t
he largest possible amount of goods
B) to transport goods as efficiently as possible
C) to dispose of these goods in large quantities
D) to redesign these goods for large-scale production
29. What does the restoration of the Classic Coke best illustrate
A) Traditional goods have a stronger appeal to the majority of people.
B) It takes time for a new product to be accepted by the public.
C) Consumers with conservative tastes are often difficult to please.
D) Products must be designed to suit the taste of the consumer.
30. In discussing the marketing concept, the author focuses on _____.
A) its main characteristic C) its possible consequence
B) its social impact D) its theoretical basis
Questions 31 to 35 are based on the 上一页 [1] [2] [3] [4] [5] [6] [7] [8] [9] 下一页 |
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