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推荐文章：1997年6月大学英语四级考试试题听
推荐文章简介：
Section A 1. M: Boating and Skating are my favorite sports. W: I like swimming, but not boating or skating. Q: Which sport does the woman like? 2. W: Have you finished reading my research report. I pu
nbsp;problems mentioned in the passage
A) The designing of highly efficient car engines.
B) A reduction of vehicle use in cities.
C) The development of electric cars.
D) The use of less polluting fuels.
34.Which of the following is practical but only makes a marginal contribution to solving the
problem of greenhouse emissions
A) The use of fuels other than gasoline.
B) Improved energy efficiency.
C) The introduction of less polluting driving systems.
D) Reducing car use by carpooling
35.Which of the following statements is TRUE according to the passage
A) The decline of public transportation accounts for increased car use in western Europe.
B) Cars are popular in western Europe even though fuel prices are fairly high.
C) The reduction of vehicle use is the only sustainable option in densely populated western
Europe.
D) Western European oil companies cannot sustain the cost of developing new-type fuels.
Passage Four
Questions 36 to 40 are based on the following passage
Reebok executives do not like to hear their stylish athletic shoes called “ footwear for yuppies (雅皮士，少壮高薪职业人士)”. They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics （健身操）or running.
The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket (高档消费人群的)retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but th
e company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
36.One reason why Reebok’s managerial personnel don’t like their shoes to be called footwear
for yuppies is that _______.
A) they believe that their shoes are popular with people of different age groups
B) new production lines have been added to produce inexpensive shoes
C) yuppies usually evokes a negative image
D) the term makes people think of prohibitive prices
37.Reebok’s view that consumers judge the quality of
the brand by the quality of its
distribution (Line 5, Para. 2)implies that ______.
A) the quality of a brand is measured by the service quality of the store selling it
B) the quality of a product determines the quality of its distributors
C) the popularity of a brand is determined by the stores that sell it
D) consumers believe that first-rate products are only sold by high-quality stores
38.Reebok once had to limit the number of its distributors because ______.
A) its supply of products fell short of demand
B) too many distributors would cut into its profits
C) the reduction of distributors could inc上一页 [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] ... 下一页 >> |
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