发表文要钱吗电视大学

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韦夏

2016级市场营销系博士研究生

北京大学光华管理学院,100871

电子邮件:weixia@g.pku.edu.

手机:(86)1352-152-7393教育背景2016.09至今,北京大学光华管理学院,市场营销系博士研究生.

2007.09-2016.07,北京大学光华管理学院,工商管理硕士研究生,国际班.

1998.09-2002.07,北方工业大学经济管理学院,企业管理专业本科生.所获奖励

201.08,"中国论文奖"三等奖,获奖文章《关系是"钱"吗——顾客忠诚计划的"金钱对应性"的影响研究》,

2016.03,北京大学"葛兰素史克"奖学金,

2016.10,北京大学"三菱"奖学金,

2016.08,第九届"中国市场研究'宝洁'论文奖"专业组三等奖,获奖文章《请先给钱:先收费定价策略对消费者心理影响机制的研究》,

2016.11,第八届"中国市场研究'宝洁'论文奖"学生组三等奖,获奖文章《奢侈品真实性感知机制探索》,

2016.11,第七届"中国市场研究'宝洁'论文奖"学生组第二名,获奖文章《奢侈品真实性感知机制研究》,

2016.10,北京大学"董氏东方"奖学金,

2016.10,美国马里兰大学史密斯商学院商业计划大赛"中国青年企业家奖",2016.04,"全球商业领导力竞赛"代表北京大学美国洛杉矶加利福尼亚大学(UCLA)安德森商学院.

2016.02-03,创新商业计划大赛代表北京大学泰国朱拉隆功(Chulalongkorn)大学Sasin商学院.2007.11,商业计划预选赛"男用化妆品在中国市场的推广计划"冠军光华管理学院.

2016,2016,获北京大学"北大杯"羽毛球赛冠军,光华羽毛球赛单打及团体赛冠军,曾获北京市八校羽毛球联赛女子单打季军,并曾多次获校运会女子百米短跑冠军,

1998-2002,多次获北方工业大学一等或二等奖学金,多次获"优秀学生干部","优秀团员"称号,曾获广西省级三好学生.

发表

韦夏,王光耀,涂荣庭,"分标价定价策略的负面效果研究",《营销科学学报》

韦夏,涂荣庭,江明华,李斐,"奢侈品真实性感知机制研究",《营销科学学报》,,"",《》

学术研究项目

20162016.12,国家自然科学基金面上项目,"奢侈品生态及消费者消费动机研究"(项目编号:70872006),项目组主要成员,

2007.05"Philip-光华MBA合作项目"方案设计组成员,北京大学光华管理学院,

2006.12-2007.03,"情绪与怎么写作体验对顾客满意度的影响"项目研究助理,北京大学.会议论文

,"TheAllureofQueuing—TheBenefitsandMechaniofPositiveQueueEffects",决策科学协会年会DecisionScienceInstitutionConference,波士顿,美国,2016年11月.


涂荣庭,韦夏,周小宇,"在B2B业务中感知风险和回报类型对交易意愿和关系偏好的影响",第六届(2016)中国管理学年会,成都,中国,2016年09月.

韦夏,涂荣庭,"关系是"钱"吗——顾客忠诚计划的"金钱对应性"的影响研究中国,

韦夏,王光耀,涂荣庭,"分标价定价策略的负面效果研究",全国管理学科博士生学术论坛,北京,2016年03月.

涂荣庭,韦夏,刘民,候闯,"请先给钱:先收费定价策略对消费者心理影响机制的研究",全国管理学科博士生学术论坛,北京,2016年03月.涂荣庭,韦夏,刘民,候闯,"请先给钱:先收费定价策略对消费者心理影响机制的研究",2016年中国,北京,2016年08月.

韦夏,王光耀,涂荣庭,"分标价定价策略的负面效果研究",2016年中国,天津,2016年10月.

涂荣庭,胡友维,韦夏,"企业参与社会营销对企业形象与顾客满意度影响之研究",2016年中国,西安,2016年10月.

涂荣庭,韦夏,李斐,"奢侈品真实性感知机制研究",2016年中国,西安,2016年10月.经历

北京大学光华管理学院2016.02-05,《怎么写作业营销》课程(MBA)

2016.09-12,《营销研究专题》课程(MBA)

2016.03-06,《怎么写作营销》课程(MBA)

2016.09-12,《营销研究》(MBA)

2016.03-06,《营销研究》()

2016.09-12,《营销研究》()

2016.08,(纽约大学MBA交流学生)

研究助理,北京大学光华管理学院

XiaWei

CurriculumVitae

August2016

MarketingDepartment

GuanghuaSchoolofManagement

PekingUniversity,

Beijing,100871,China

Mobilephone:(86)1352-152-7393

E-mail:weixia@g.pku.edu.EDUCATION

GuanghuaSchoolofManagement,PekingUniversity,09/2016-current

Ph.D.candidateofMarketing

GuanghuaSchoolofManagement,PekingUniversity,09/2007-07/2007

MasterofBusinessAdministration

NorthChinaUniversityofTechnology,09/1998-07/2002

BachelorofEnterpriseManagement

RESEARCHINTERESTS

ConsumerBehior

CustomerLoyaltyProgram

CustomersRelationshipManagement

LuxuryConsumption

PricingStrategy

HONORSANDAWARDS(since2016)

PekingUniversityFellowship,2016-2016,2016-2016,2016-2016.

Finalist,the"BestPh.D.StudentResearchPaperAwards",theJournalofMarketingScienceAnnulConference,Guangzhou,China,Aug.2016.

GlaxoithklineScholarship,PekingUniversity,Mar.2016.

Tokyo-MitsubishiScholarship,PekingUniversity,Dec.2016.

The9th"P&,GExcellentPaperAward",thethirdplace,ChinaMarketingResearchAssociation,Nov.2016.

The8th"P&,GExcellentPaperAward",thesecondplace,ChinaMarketingResearchAssociation,Oct.2016.

Dongsi-EasternScholarship,PekingUniversity,Dec.2016.

The7th"P&,GExcellentPaperAward",thethirdplace,ChinaMarketingResearchAssociation,Nov.2016.

YoungChinaEntrepreneurAwards,businessplanpetition,RobertH.SmithSchoolofBusiness,UniversityofMaryland,Oct.2016.

Finalist,theGlobalBusinessLeadershipCompetition,AndersonSchoolofManagement,UniversityofCaliforniaatLosAngeles,USA,Apr.2016.

Finalist,theMaiBangkokBusinessChallenge@SasinBusinessPlanCompetition,SasinGraduateInstituteofBusinessAdministrationofChulalongkornUniversity,Thailand,Mar.2016.

ACADEMICAPPOINTMENTS

TeachingAssistant,GuanghuaSchoolofManagement,PekingUniversity.

ServiceMarketing(MBA,Undergraduate),Spring2016.

MarketingResearch(MBA,Undergraduate),Fall2016.

ServiceMarketing(MBA,Undergraduate),Spring2016.

SpecialTopicofMarketing(MBA,Undergraduate),Fall2016.

MarketingResearch(Graduate),Spring2016.

SpecialTopicofMarketing(MBA),Fall2016.

DoingBusinessinChina(MBA),Fall2016.

GuestLecturer,GuanghuaSchoolofManagement,PekingUniversity.

MBAmarketingresearch,"reliability"session,Fall2016.

Ph.D.seminar,"measurement","validity"sessions,Fall2016.

MBAServiceMarketing,"customerrelationshipmanagement","luxuryconsumption"sessions,Spring2016.

ResearchAssistant,GuanghuaSchoolofManagement,PekingUniversity,Spring2016,Fall2016,Spring2016,Fall2016,Spring2016,Fall2016,Spring2016.

RESEARCHGRANTS

NationalNaturalScienceFoundationofChina(NC,GrantNo:70872006),"LuxuryEcologyResearchfromConsumers'Perspectives,"investor,Jan2016-Dec2016,China.

JOURNALPUBLICATIONS

Wei,Xia,GuangyaoWang,andRungtingTu,"TheDarkSideofPartitionedPrice",JournalofMarketingScience,2016,7(1):53-68.

Wei,Xia,RungtingTu,MinghuaJiang,andFeiLi,"ThePerceptionoftheAuthenticityofOtherConsumers'UsagesofLuxuryGoods",JournalofMarketingScience,2016,7(2):45-66.

Tu,Rungting,TimLu,andXiaWei,"PromotionorPrevention:EffectofInformationContextsonNewProduct'sPerceivedRisk",JournalofEconomicManagement,2016,33(8):134-148.

CONFERENCEPRESENTATIONSANDPROCEEDINGS

Wei,XiaandRungtingTu,"TheAllureofQueuing—TheBenefitsandMechaniofPositiveQueueEffects",DecisionScienceInstitutionConference,Nov.2016,Boston,USA.

Tu,Rungting,XiaWei,andXiaoyuZhou,"TheImpactofPerceivedRiskandBenefitsReturnonDealWillingnessandRelationshipPreferenceinB2BMarketing",ChinaManagementAnnualMeeting,Sep.2016Chengdu,China.

Wei,XiaandRungtingTu,"IsRelationshipLikeMoney-TheEffectofMoariableLoyaltyProgramsonConsumerLoyalty",theDoctorialForumofJournalofMarketingScienceAnnualConference,Aug.2016,Guangzhou,China.

Tu,Rungting,XiaWei,MinLu,andChuangHou,"TheEffectofCounter-NormPrepayStrategy",DoctoralForumofChina(Management),Mar.2016,Beijing,China.

Wei,Xia,GuangyaoWang,andRungtingTu,"TheDarkSideofPartitionedPrice",DoctoralForumofChina(Management),Mar.2016,Beijing,China.

Tu,Rungting,XiaWei,MinLu,andChuangHou,"TheEffectofCounter-NormPrepayStrategy",JournalofMarketingScienceAnnualConference,Oct.2016,Beijing,China.

Wei,Xia,GuangyaoWang,andRungtingTu,"TheDarkSideofPartitionedPrice",JournalofMarketingScienceAnnualConference,Oct.2016,Tianjin,China.

Hu,Youwei,RungtingTu,andXiaWei,"TheInfluenceofCause-relatedMarketingonCorporateImageandCustomerSatiaction",JournalofMarketingScienceAnnualConference,Sep.2016,Xian,China.

Li,Fei,RungtingTu,andXiaWei,"AStudyonthePerceptionoftheAuthenticityofOtherConsumers'UsagesofLuxuryGoods",JournalofMarketingScienceAnnualConference,Sep.2016,Xian,China.

REFERENCES

RungtingTu

AssistantProfessorofMarketing

GuanghuaSchoolofManagement

PekingUniversity

Beijing,China,100871

(86-10)6275-4839

:rungting@g.pku.edu.

PingTu

ProfessorofMarketing

GuanghuaSchoolofManagement

PekingUniversity

Beijing,China,100871

(86-10)6275-6254

:tuping@g.pku.edu.

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