课程名称:国际商务英语(双语)
课程编码:7042101
课程学分:2学分
课程学时:32学时
适用专业:国际经济与贸易
《国际商务英语(双语)》
(InternationalBusinessEnglish)
教学大纲
一、课程性质与任务
《国际商务英语(双语)》是国际经济与贸易专业本科生的专业选修课,也是一门重要的专业技能深化课程.课程通过活动教学,模拟实际商务环境,介绍国际贸易与国际商务领域中的一些基本概念和知识,其重点在于通过本课程的学习促进学生对英文专业术语的掌握,并在运用商务专业英语进行沟通交流方面有所提高.同时,也为考取剑桥商务英语(BECVantage)isabasiccourseforcollegestudentajoringininternationaleconomicsandtrade.Thislessonprovidesbasicconceptandknowledgeofinternationalbusiness.ThemainpurposeistoencouragestudentstolearnnecessaryEnglishtermsandimprovetheirabilitytomunicatewithothersinEnglish.
二、教学基本内容及基本要求
Module1
1,教学基本内容
1.1Waysofworking
1.2Makingcontacts
1.3Gettingthrough
1.4Speakingskills:partone
2,教学基本要求
了解:Theprincipleofworkingandmeetingpeopleunderdifferentcircumstances.
理解:Theappropriatetopicsofbusinesstalkandsocialtalk.
掌握:Words,phrasesandsentencestructuresusedinmakingcontacts,Communicatewithpeoplethroughtelephoneindifferentbusinesssituations.
Module2
1,教学基本内容
2.1Companybenefit
2.2Presentingyourpany
2.3Management
2.4Readingskills:partfive
2.5Writingskills:partone
2,教学基本要求
了解:Theprinciplesofpanyanizationandbenefit.
理解:Howtoaskquestionsaboutjob.
掌握:Words,phrasesandsentencestructuresusedindescribingpanyhistory,discusswithyourworkmatesabouttheworkingenvironment,panydevelopmentandworkarrangement.
Module3
1,教学基本内容
3.1Startingabusiness
3.2Leingandtakingmessages
3.3BusinessLaw
3.4Listeningskills:partone
3.5Speakingskills:parttwo
2,教学基本要求
了解:Thetypesofbusinessandlegalterms.
理解:Howtostartabusinessandobeythelegalconstraints.
掌握:Words,phrasesandsentencestructuresusedinleingandtakingmessagesonthephone,dealingwithlegalproblemsinbusiness.
Module4
1,教学基本内容
4.1Advertising
4.2Branding
4.3Delegating
4.4Readingskills:partfour
4.5Presentingyourownproduct/service
2,教学基本要求
了解:Theprinciplesofmakingadvertisementandbranding.
理解:Differentmeansofadvertisement,skillsofbranding.
掌握:Words,phrasesandsentencestructuresusedindesigningandpresentingamarketingplanforyourownproductsandservices.
Module5
1,教学基本内容
5.1Theworkplace
5.2Participatinginameeting
5.3SolvingProblems
5.4Readingskills:partthree
5.5Speakingskills:partthree
2,教学基本要求
了解:Theprinciplesofdealingwithproblemsinbusinesssituation.
理解:Howtofacethecrisis,howtoprepareandparticipateinameeting.
掌握:Words,phrasesandsentencestructuresusedindealingwithproblems,Capableofcorrectmistakesandhandlingcrisis.
Module6
1,教学基本内容
6.1Recruitment
6.2ing
6.3SimulationofJobapplicationandinterview
6.4Readingskills:parttwo
2,教学基本要求
了解:Thecharacteristicsofaresumeandjobapplicationletter,theprincipleofwritings.
理解:Thepreparationofajobinterview.
掌握:Words,phrasesandsentencestructuresusedinjobapplicationandinterview.
Module7
1,教学基本内容
7.1Sales
7.2Selling
7.3Showingyou'relistening
7.4Readingskills:partone
7.5Writingskills:parttwo
2,教学基本要求
了解:Thecharacteristicsandimportanceofsalesandmarketing.
理解:Thecharacteristicsofdifferentmeansofselling.
掌握:Words,phrasesandsentencestructuresusedinmarketresearchandanalysis,Capableofconductingmarketingactivitiesandmarketanalysis.
Module8
1,教学基本内容
8.1Ethicaleconomics
8.2Training
8.3Handlingquestions
8.4Presentation
2,教学基本要求
了解:Thecharacteristicsandimportanceofethicaleconomics.
理解:Thecharacteristicsofdifferentmeansoftraining.
掌握:Words,phrasesandsentencestructuresusedineconomicethics,Capableofaskingandansweringquestionsduringtraining.
三、本课程与其它相关课程的联系与分工
先修课:《国际贸易导论》,《国际贸易实务》,《宏观经济学》,《大学英语》.
ThecharacteristicofthiscourseisabinationofEnglishandcorecoursesofBusinesajor.Thepre-requiredcoursesincludeInternationalTrade,MacroEconomicsandInternationalTradePracticesaswellasCollegeEnglish.
四、实践性教学内容的安排与要求
本课程的实践内容为讨论课或讲座.讨论课要求学生分为3-5人小组,就一个课题进行充分准备,做成PPT,在课堂上进行演讲,回答其他同学和教师的提问,课后据此完成报告并提交.讲座将邀请国内外教授进行专题报告,要求学生听完讲座之后提交报告一份.
Thepracticalpartsofthiscourseincludeclassdiscussionsandseminars.Duringthediscussionclass,studentsaredividedintogroupsof3to5toprepareapresentation,answerquestionromtheclasatesandteacher,finishandhandinareportafterclass.Seminarswillbegivenbyprofessorsdomesticandoverseasandthestudentsarerequiredtohandinareportaftertheseminar.
五、课程各教学环节和各篇章(节)学时分配
章节内容总学时讲授学时实验学时
(或上机,讨论)Module1Makingcontacts44Module2Presentingyourpany44Module3Startingabusiness44Module4Advertising422Module5SolvingProblems44Module6Recruitment422Module7Sales44Module8Ethicaleconomics44合计32284
六、本课程采用的教学方法和教学手段
本课程使用电脑多媒体投影仪进行现代化手段的教学.将课堂讲授与课堂练习及课外阅读写作相结合,引导学生主动积极学习.
七,本课程课外练习要求
课内外学时比为1:1.作业包括对各章节的预习和复习,和课程对接的剑桥商务英语考试(BECVantage)①LeoJones,《剑桥国际商务英语》,华夏出版社,2001年
②GuyBrook-Hart剑桥标准商务英语教程,西安交通大学出版社,2016年
③《Economist》,《Times》等杂志
九,本课程的考核方法及成绩评定标准
课程考核方法:平时与期末闭卷考试相结合.
成绩评定标准:总评成绩以百分制计算,由平时成绩和期末考试成绩两部分组成.平时成绩占50%,包括作业和课堂表现两部分,期末考试成绩占50%.
十,其它问题的说明
无
大纲撰写人:白小伟
大纲审阅人:姜延书
系负责人:丁娟娟
学院负责人:孙道银
制定(修订)日期:2016年3月