国际商务英语

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课程名称:国际商务英语(双语)

课程编码:7042101

课程学分:2学分

课程学时:32学时

适用专业:国际经济与贸易

《国际商务英语(双语)》

(InternationalBusinessEnglish)

教学大纲

一、课程性质与任务

《国际商务英语(双语)》是国际经济与贸易专业本科生的专业选修课,也是一门重要的专业技能深化课程.课程通过活动教学,模拟实际商务环境,介绍国际贸易与国际商务领域中的一些基本概念和知识,其重点在于通过本课程的学习促进学生对英文专业术语的掌握,并在运用商务专业英语进行沟通交流方面有所提高.同时,也为考取剑桥商务英语(BECVantage)isabasiccourseforcollegestudentajoringininternationaleconomicsandtrade.Thislessonprovidesbasicconceptandknowledgeofinternationalbusiness.ThemainpurposeistoencouragestudentstolearnnecessaryEnglishtermsandimprovetheirabilitytomunicatewithothersinEnglish.

二、教学基本内容及基本要求

Module1

1,教学基本内容

1.1Waysofworking

1.2Makingcontacts

1.3Gettingthrough

1.4Speakingskills:partone

2,教学基本要求

了解:Theprincipleofworkingandmeetingpeopleunderdifferentcircumstances.

理解:Theappropriatetopicsofbusinesstalkandsocialtalk.

掌握:Words,phrasesandsentencestructuresusedinmakingcontacts,Communicatewithpeoplethroughtelephoneindifferentbusinesssituations.

Module2

1,教学基本内容

2.1Companybenefit

2.2Presentingyourpany

2.3Management

2.4Readingskills:partfive

2.5Writingskills:partone

2,教学基本要求

了解:Theprinciplesofpanyanizationandbenefit.

理解:Howtoaskquestionsaboutjob.

掌握:Words,phrasesandsentencestructuresusedindescribingpanyhistory,discusswithyourworkmatesabouttheworkingenvironment,panydevelopmentandworkarrangement.

Module3

1,教学基本内容

3.1Startingabusiness

3.2Leingandtakingmessages

3.3BusinessLaw

3.4Listeningskills:partone

3.5Speakingskills:parttwo

2,教学基本要求

了解:Thetypesofbusinessandlegalterms.

理解:Howtostartabusinessandobeythelegalconstraints.

掌握:Words,phrasesandsentencestructuresusedinleingandtakingmessagesonthephone,dealingwithlegalproblemsinbusiness.

Module4

1,教学基本内容

4.1Advertising

4.2Branding

4.3Delegating

4.4Readingskills:partfour

4.5Presentingyourownproduct/service

2,教学基本要求

了解:Theprinciplesofmakingadvertisementandbranding.


理解:Differentmeansofadvertisement,skillsofbranding.

掌握:Words,phrasesandsentencestructuresusedindesigningandpresentingamarketingplanforyourownproductsandservices.

Module5

1,教学基本内容

5.1Theworkplace

5.2Participatinginameeting

5.3SolvingProblems

5.4Readingskills:partthree

5.5Speakingskills:partthree

2,教学基本要求

了解:Theprinciplesofdealingwithproblemsinbusinesssituation.

理解:Howtofacethecrisis,howtoprepareandparticipateinameeting.

掌握:Words,phrasesandsentencestructuresusedindealingwithproblems,Capableofcorrectmistakesandhandlingcrisis.

Module6

1,教学基本内容

6.1Recruitment

6.2ing

6.3SimulationofJobapplicationandinterview

6.4Readingskills:parttwo

2,教学基本要求

了解:Thecharacteristicsofaresumeandjobapplicationletter,theprincipleofwritings.

理解:Thepreparationofajobinterview.

掌握:Words,phrasesandsentencestructuresusedinjobapplicationandinterview.

Module7

1,教学基本内容

7.1Sales

7.2Selling

7.3Showingyou'relistening

7.4Readingskills:partone

7.5Writingskills:parttwo

2,教学基本要求

了解:Thecharacteristicsandimportanceofsalesandmarketing.

理解:Thecharacteristicsofdifferentmeansofselling.

掌握:Words,phrasesandsentencestructuresusedinmarketresearchandanalysis,Capableofconductingmarketingactivitiesandmarketanalysis.

Module8

1,教学基本内容

8.1Ethicaleconomics

8.2Training

8.3Handlingquestions

8.4Presentation

2,教学基本要求

了解:Thecharacteristicsandimportanceofethicaleconomics.

理解:Thecharacteristicsofdifferentmeansoftraining.

掌握:Words,phrasesandsentencestructuresusedineconomicethics,Capableofaskingandansweringquestionsduringtraining.

三、本课程与其它相关课程的联系与分工

先修课:《国际贸易导论》,《国际贸易实务》,《宏观经济学》,《大学英语》.

ThecharacteristicofthiscourseisabinationofEnglishandcorecoursesofBusinesajor.Thepre-requiredcoursesincludeInternationalTrade,MacroEconomicsandInternationalTradePracticesaswellasCollegeEnglish.

四、实践性教学内容的安排与要求

本课程的实践内容为讨论课或讲座.讨论课要求学生分为3-5人小组,就一个课题进行充分准备,做成PPT,在课堂上进行演讲,回答其他同学和教师的提问,课后据此完成报告并提交.讲座将邀请国内外教授进行专题报告,要求学生听完讲座之后提交报告一份.

Thepracticalpartsofthiscourseincludeclassdiscussionsandseminars.Duringthediscussionclass,studentsaredividedintogroupsof3to5toprepareapresentation,answerquestionromtheclasatesandteacher,finishandhandinareportafterclass.Seminarswillbegivenbyprofessorsdomesticandoverseasandthestudentsarerequiredtohandinareportaftertheseminar.

五、课程各教学环节和各篇章(节)学时分配

章节内容总学时讲授学时实验学时

(或上机,讨论)Module1Makingcontacts44Module2Presentingyourpany44Module3Startingabusiness44Module4Advertising422Module5SolvingProblems44Module6Recruitment422Module7Sales44Module8Ethicaleconomics44合计32284

六、本课程采用的教学方法和教学手段

本课程使用电脑多媒体投影仪进行现代化手段的教学.将课堂讲授与课堂练习及课外阅读写作相结合,引导学生主动积极学习.

七,本课程课外练习要求

课内外学时比为1:1.作业包括对各章节的预习和复习,和课程对接的剑桥商务英语考试(BECVantage)①LeoJones,《剑桥国际商务英语》,华夏出版社,2001年

②GuyBrook-Hart剑桥标准商务英语教程,西安交通大学出版社,2016年

③《Economist》,《Times》等杂志

九,本课程的考核方法及成绩评定标准

课程考核方法:平时与期末闭卷考试相结合.

成绩评定标准:总评成绩以百分制计算,由平时成绩和期末考试成绩两部分组成.平时成绩占50%,包括作业和课堂表现两部分,期末考试成绩占50%.

十,其它问题的说明

大纲撰写人:白小伟

大纲审阅人:姜延书

系负责人:丁娟娟

学院负责人:孙道银

制定(修订)日期:2016年3月